A couple of days ago, I read a story that is equal parts sad and pathetic. I'll paste the relevant bits for you here, and you can click over for more detail if'n you want it.
Match.com, a unit of IAC/Interactive Corp. , is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.
"This is a grossly fraudulent practice that Match.com is engaged in," said H. Scott Leviant, a lawyer at Los Angeles law firm Arias, Ozzello & Gignac LLP, which brought the suit.
The Match lawsuit was filed earlier this month in U.S. District Court in Los Angeles by plaintiff Matthew Evans, who contends he went out with a woman he met through the site who turned out to be nothing more than "date bait" working for the company.
The relationship went nowhere, according to his suit. Evans says Match set up the date for him because it wanted to keep him from pulling the plug on his subscription and was hoping he'd tell other potential members about the attractive woman he met through the service, according to Leviant.
Leviant said his client found out about the alleged scam after the woman he dated confessed she was employed by Match.
At some jobs, you might draw the short straw and occasionally have to do some time in a chicken costume to entice in customers, or to wave signs on streetcorners to draw attention to the business you work for. If you thought that was bad, imagine having to go on dates with a bunch of losers to help keep your company afloat. I can't help but wonder if some of the women would actually sleep with men if it seemed as if they were going to cancel. How cool would that be? A dating service that hooks you up with a willing partner if you can't do it yourself.
The author lives in Vancouver, Washington, USA with his girlfriend and a menagerie of cats, rats, fish, birds, guinea pigs and robots.
Among other inanities, he strives to use investigative techniques to work young starlet breasts into every aspect of rational discourse -- focusing on the discourse, thus making it not perverted. Also, has recently begun a career as "Internet hairstylist."
He can be contacted via email and Jabber IM at 'email@example.com'. He likes to be contacted.
(All press inquiries, however, ought be directed towards the author's agent, Alistair Hoel, via email to firstname.lastname@example.org.)