I've been thinking a lot about Adobe/PDF since the recent flap between them and Microsoft. Particularly about how Adobe's efforts to make PDF into a ubiquitous format have been largely defeated by the awfulness of every version of their Acrobat PDF viewing software. Seriously, Acrobat sucks.
This line of thinking got me thinking about the name "Adobe" as well. I seriously can't think of a more appropriate name for them to have taken than that of a building material composed primarily of shit.